Monterock News

Parisian-Inspired Cocktail Bar ‘Ruby Ru by Iris’, an AlphaMind Concept is Now Open

The team behind Iris, the region’s award-winning lounge bar and nightlife destination, is delighted to announce the opening of ‘Ruby Ru by Iris’, a new bar inspired by the elegant simplicity of Parisian sidewalk cafés, located at The Marriott Marquis Dubai, Jewel of the Creek.

Overlooking Dubai’s infamous skyline with 180° terrace views, Ruby Ru welcomes guests to savour a relaxed sunset dining experience or enjoy a buzzing evening on the Creek.

The newly opened venue marks the latest addition to AlphaMind, a strategic partnership between ADMO Lifestyle Holding and Addmind, the leading lifestyle and entertainment group.

Drawing from French joie de vivre, Ruby Ru by Iris is a ‘café du soir’ rooted in a love of life’s simplest pleasures. Perched on an expansive terrace set against Dubai’s skyline, the concept welcomes guests through an arched entrance and into a lavish open-air space with an inviting bar and chic dining area. The décor evokes effortless elegance, with a thoughtful mix of materials including marbles, woods, and fabrics inspired by Parisian charm and luxury.

As for the menu, Ruby Ru offers indulgent French-Japanese cuisine featuring an array of comforting dishes such as Wagyu Beef Sando and Octopus Tiradito or, for mains, Japanese-Style Hot Stone Steak and Whole Sea Bass.

Ruby Ru by Iris has also launched a weekly programme of signature events. ‘Ruby’s Brunch’ brings delicious dining with a cocktail station and drinks packages every Saturday from 1PM to 5PM starting at AED 300. ‘Ruby’s Night’ is a treat for the ladies featuring indulgent mains with free-flowing wine and cocktails every Thursday from 7PM to 11PM – all for AED 120. And ‘Ruby’s Hour’ invites guests Sunday to Friday from 4PM to 8PM for a sunset drink or cocktail pitcher with special prices.

Wassim Zouein, Addmind Managing Partner, said “Today, our clientele are looking for meaningful dining experiences where the conversation is just as exciting as the menu or the music. Following in the footsteps of our hugely successful Iris venues, Ruby Ru by Iris is sure to resonate with our guests. Located where old Dubai meets new Dubai, it is a meeting place that embodies the charm and togetherness of a Parisian sidewalk café.”  

While inspired by the elegance of Paris, Ruby Ru by Iris is deeply rooted in Dubai’s bustling city life. Whether for a laid-back drink or a spirited evening set against skyline views, Ruby Ru by Iris invites guests to find magic in the little moments.

About Ruby Ru by Iris
From the creators of lounge bar franchise Iris, Ruby Ru is a cocktail bar that combines the charming air of a Parisian sidewalk café with the free-spirited energy of Iris. The menu features French-Japanese cuisine in addition to expertly crafted signature cocktails. Ruby Ru’s location at The Marriott Marquis Dubai, Jewel of the Creek, boasts 180° terrace views overlooking the skyline.

https://www.instagram.com/rubyrudubai

About AlphaMind
AlphaMind, the latest undertaking by ADMO Lifestyle Holding (ADMO)—a joint venture corporation between Alpha Dhabi Holding PJSC (ADX: AlphaDhabi) and Monterock International Limited, is a global lifestyle entity born from a strategic partnership with Addmind, a leading lifestyle and entertainment group in Europe, the Middle East, and Africa (EMEA). This joint venture leverages the combined expertise of two industry powerhouses to expand Addmind’s portfolio both regionally and globally. Featuring seven of Addmind’s most iconic brands, including CLAP, ONGAKU, Babylon, Sucre, Alma Bar, Bar Du Port, and Iris, AlphaMind is poised to grow their footprints, acquire innovative concepts, and create unparalleled lifestyle and entertainment experiences worldwide.

https://www.instagram.com/alphamind/

About ADMO Lifestyle Holding
ADMO Lifestyle Holding (ADMO) was established in 2022 as a joint venture between Alpha Dhabi Holding PJSC (ADX: ALPHADHABI) and Monterock International Limited. ADMO’s vision is to build a platform of leading global high-end lifestyle, hospitality, F&B, and entertainment brands. Its first investment was in the Nammos Group, a globally renowned lifestyle and F&B brand synonymous with luxurious entertainment and high-quality gastronomy. ADMO’s portfolio expanded in 2023 with the acquisitions of CÉ LA VI Group and Em Sherif, followed by the establishment of AlphaMind, a joint venture with Addmind Group. ADMO’s plans for global expansion are focused on creating world-class, holistic, luxurious, all-encompassing guest experiences.

www.admolifestyle.com

About Addmind
Addmind is a privately owned lifestyle, hospitality, and entertainment group with an international portfolio of restaurants, bars and lounges, beach clubs, nightclubs, and hotels. Founded in 2001 by Tony Habre, Addmind grew from one bar in Beirut, to a global pioneer in the lifestyle and entertainment sectors. Overseeing more than 22 brands, Addmind’s presence stretches across Europe, the Middle East, and North Africa with renowned names like CLAP, ONGAKU, Iris, Bar Du Port, Sucre, Alma Bar, Babylon, WHITE, Bazaar, La Mezcaleria and Iris Beach House. Its stature in the industry is further elevated by its strategic partnerships with global brands, such as Leña, Raspoutine, BeBabel, Le Relais de L’Entrecôte, Ushuaia, and Almayass.

www.addmind.com